Editor's note: This article has been reviewed and updated for accuracy in 2026. In case you aren't on Instagram and are thus living in the stone ages, actor Seth Rogan (known for playing stoner-friendly roles in many of his movies) and director/screenwriter and producer Evan Goldberg have teamed up to launch their own Canadian cannabis brand. So what you may say, cannabis brands have been popping up like weeds in the last few years as marijuana legalization has spread across North America faster than chickenpox at a middle-school lock-in. There are though a few things in particular that make Houseplant stand apart from other premium cannabis brands. Read our full overview of Houseplant here. Before There Was Cannabis There Was Alcohol Celebrities launching their own brands and product lines is not a new concept. From designer clothing collaborations to all-out launches, the celebrity-turned-titan of industry has only exploded in popularity with the importance and sheer scope allotted personalities today via platforms like Instagram. One only has to look at the other legal recreational drug market to see where this trend is going. Yes, we're talking alcohol. To name a few celebrity-endorsed, celebrity-paid, or celebrity owned companies: Matthew Mcconaughey's Wild Turkey Long Branch whisky (serves as Creative Director) George Clooney's Tequila Casamingos (co-owner/joint partnership) P Diddy's Ciroc and DeLeon tequila (Marketer, Spokesperson, Co-owner of DeLeon) Dan Aykroyd's Cyrstal Head vodka (co-owner) Dave Matthews Dreaming Tree wine (collaboration iwth Sonoma Country winemaker Sean McKenzie) David Beckham's scotch whisky (Spokesperson) Justin Timberlake's tequila (owner) Ryan Reynolds Aviation gin (purchased the Portland, OR based company) It was these celebrity alcohol startups and exclusive partnerships that really fed the fuel to the boutique or famma-branding of cannabis once more states opened up their leg