Editor's note: This article has been reviewed and updated for accuracy in 2026. Herb CEO recently took a trip to Denver Colorado as a side-stop on a family related trip to Wyoming. Being in love with the craft cannabis scene and the top-notch flower Oregon growers produce the temptation to dabble in some local Colorado flower and edibles was a temptation we couldn't refuse. Visiting one of the Star Buds franchises, because it had 5-stars on Google Maps with over 900 reviews at the time (which in retrospect seems moderately suspect), a big fat elegantly packed Kaviar was sitting up on a shelf. Designer fragrance or dank cannabis? Designer label inspired branding can be a bit, uh, tacky, if not perfectly executed or if the product it's promoting isn't premium enough of a caliber to warrant the Channel-themed color ways and fonts. Kaviar's slim minimalist black and white branding, and well, the association with one of stereotypical Russian oligarch's favorite foods, was giving off some potentially tacky vibes. This isn't an indictment on them, the more I looked at the label the more it grew on me.