Not all CBD brands are created equal. In today’s over-saturated, over-hyped marketplace, cutting through the noise to find independent, trustworthy, 3rd-party-tested, USA-made CBD products can be a challenge.
Lucky for you, HERBCEO strives to uncover model businesses like this and we’ve found a shining example in FOCL that we think is deserving of your review if you’re in the market for quality, refined, reputable CBD therapy products.
FOCL Brand Overview
FOCL’s mission is to create effective plant-powered wellness products to support your peak performance.
Their products are designed by a passionate team of high-performers who’ve tried it all when it comes to healthy living. FOCL uses premium CBD, stress-fighting adaptogens, and ancient botanicals to help you perform, rest, and recover better.
What are adaptogens and how do they work with CBD?
Adaptogens are gentle plants designed to help your body cope with stress, which is a pretty broad category of incidences that range from struggling to stay awake to releasing end-of-day tensions.
While adaptogens have been used for centuries, modern research is still emerging on exactly how they work, with most signs pointing to interaction with adrenal glands.
CBD works within your endocannabinoid system, affecting a unique set of receptors that could help rein in a lot of different symptoms. This could be why CBD has such a wide set of applications, helping with wakefulness as much as it helps with sleep.
Since both CBD and adaptogens can help bring your body into balance, the right herbal blends can boost the power of CBD for a well-rounded addition to your day.
If you want to learn more about CBD and it’s related non-psychoactive compounds in CBN and CBG we answer that in our Hemp Oil Comparison article.
Good Manufacturing Practice
FOCL creates its products in a GMP (Good Manufacturing Practice) compliant facility, which sets rigorous standards for consistency and quality at all steps of production. To make sure the supplement stacks can fit into everyone’s lifestyle, FOCL keeps everything vegan and non-GMO.
“FOCL stands out from other CBD companies by working with local family-owned farms to grow and source hemp grown in the USA, using organic practices and making quality a top priority, so we know exactly where our hemp comes from and how it was grown.”
A variety of coveted certifications make FOCL stand out from the pack, including TRU-ID – a safety measure rarely seen in the CBD industry that ensures ingredient integrity.
TRU-ID is the world’s 1st certification program founded on cutting edge DNA biotechnology, in support of businesses who seek authentic ingredients.
TRU-ID is an independent, University of Guelph based certification program that uses the latest in DNA technology to verify the correct identity of the plant species or bacteria strain declared on the label.
Made In America: Beauty of US-Grown Hemp
FOCL is based out in Los Angeles, California. The company grows its hemp in the US, more specifically, in New Mexico, making them a true “mad ein the USA” CBD company, which is unfortunately not as common as you’d think.
While New Mexico isn’t the most popular place as far as hemp growing is concerned (that would be Colorado), it’s still great news, nonetheless and we’re always happy to feature and promote cannabis and hemp related brands that work to keep their business in America.
Why is that such a big deal in business terms, you might wonder? Simple – all of the industrial hemp products grown in the US fall under the Farm Bill, and are also overseen by the USDA – United States Department of Agriculture.
To put it simply, this makes it so that you can rest assured that your CBD drops are made from the highest quality hemp, with top-tier farming and production processes, all under the regulatory federal approval of the USDA.
If you’re a consumer, looking for a domstic brand will help increase the chances that you’ll receive a quality product, as many imported CBD products are of both questionable origin and purity.
For any prospective entrepreneurs out there, we also recommend you look at sourcing your oils from the USA as it’s not just the patriotic thing to do but consumers are becoming ever more increasingly demanding when it comes to corporate responsibility, quality assurance, and supporting local economies.
Third-Party Lab Tests
For a CBD product provider to be seen as legitimate and start building up a solid reputation in the industry, third-party lab tests are crucial.
All of the industry leaders test their products with independent labs – this way; the customer can make sure that what they’re purchasing is a legitimate product and not something off of the black market.
All of FOCL’s third-party lab results are available on their site and are very easy to find and access (they’re located on the product page of the drops). This adds to the transparency and overall legitimacy of the brand.
Ken Lawson’s Founder Story
As an entrepreneur, father of four and husband, he makes taking care of his health a top priority. But it hasn’t always been that way.
In his late 20s, he was working non-stop to get his first business off the ground. His daily routine consisted of fast food, no sleep, and an enormous amount of stress — until one day his body just gave out.
For the next two years, he could barely function. He was in and out of doctors’ offices trying to understand what had happened and how he could get better. Finally, he got a diagnosis of Chronic Fatigue Syndrome. The effects could be permanent, but one doctor thought he had a shot at recovery if he was willing to do the work.
The trade-off? Extreme lifestyle changes: better stress management, a strict diet, regular exercise, and 100% focus on his wellbeing.
Over the next few years, his health improved dramatically and along with it his ability to perform at work, be present at home and get real rest.
During his recovery, he met with a crew of phenomenal Western doctors, who introduced him to the far-reaching benefits of Eastern medicine and the untapped potential of CBD.
The downside was the supplement market itself. I was unregulated, with poor quality ingredients, empty promises, and false claims. He found himself mixing and matching pills hoping for the best. The trial and error were exhausting and expensive.
He realized that if he wanted high-quality wellness products made with the best ingredients and transparent manufacturing processes, he was going to have to make them himself.
So he created FOCL. His experiences taught him that focus is the key to living better. Focus on work, relationships, wellness, and rest.
“We can only be at our best when we’re able to give our all to the things that matter most. My mission is to empower everyone’s next-level performance through plant-based, high-quality wellness. We all deserve to live healthier and be happier.” – Kevin Lawson
Popular FOCL Products
FOCL has a short product list with only four products on it: CBD oil tincture, FOCL Day and FOCL night CBD capsules, and FOCL Relief Cream. Read on for more info about these.
FOCL Tinctures
The FOCL CBD Drops are made from True Broad-Spectrum Hemp CBD extract. The CBD drops are packed in a 30 ml bottle with 300 mg of CBD and MCT coconut oil as a carrier, amounting to about 30 doses, 1 ml each, with about 10 mg of CBD per dose.
- The True Broad-Spectrum Hemp CBD extract was made via CO2 extraction, and the THC content was reduced to almost undetectable amounts, making the FOCL CBD drops THC-free and completely legal.
- This product is intended to bring relief from daily stresses, anxiety, and pain, trouble sleeping, promote calmness, and improve overall wellness. The listed price for a bottle is $35, while a subscription price is 20% off or $28/month.
CBD Capsules
FOCL makes two types of capsules, FOCL Day and FOCL Night, but these are not the standard gel caps that most CBD brands offer.
Instead of just putting CBD in pill form FOCL took it to the next level and really embraced the comprehensive healing approach, which CBD is itself (the endocannabinoid system stretches throughout the human body) is, so other synergistic, scientifically-backed ingredients were blended to produce two distinct products; one for energy/alertness/daytime productivity and another for calm/restfulness/nighttime.
FOCL Day is a CBD Brain Supplement for Day Use
FOCL Day is made with Premium Hemp CBD and plant-based powerhouses to keep you flowing through your to-do list all day long
- This capsule delivered product is made with THC-free true broad-spectrum CBD hemp extract and an array of other plant extracts that help improve the focus and boost the energy levels throughout the day.
- Each Day capsule contains 5 mg of CO2-produced CBD hemp extracts and is vegan, gluten-free, and GMO-free.
- The botanical extracts in this product are Bacopa Monnieri (Brahmi), L-Theanine extract from Green Tea, Vitamin B6, Rhodiola Rosea Root, and Lion’s Mane mushroom extract.
- All of these are used by alternative medicine for boosting energy levels and are supposedly especially effective when combined with CBD.
The list price is $55 for a one-time buy and $49/month for a subscription buy.
FOCL Night is a CBD Sleep Supplement capsule for Nighttime Use
FOCL Night was formulated for the next level of rest and recovery. Sleep well and wake up refreshed every morning. Take 2 at night, every night.
- It is made from true broad-spectrum CBD hemp extract that is THC-free and an array of botanical extracts that promote calmness, relaxation and improve sleep.
- The capsules are GMO-free, vegan, gluten-free, and are 100% legal. The botanicals in these capsules are known for their sleep-promoting qualities.
- These are Valerian root extract, hops flower extract, Ashwagandha, a 5-HTP amino acid from Griffonia Simplicifolia and purple passionflower extract that boosts GABA amounts, or in layman’s terms, it reduces excitability of nerves, promoting relaxation and sleep.
The price for a bottle of 60 capsules is $55, with a $49 for subscription purchase.
FOCL Relief Cream
This is not your ordinary CBD Relief Cream. They’ve taken it to the next level with powerful organic ingredients like Arnica and Aloe to get you back to peak performance.
- Vegan, Non-GMO, and cruelty-free: Only 100% pure plant-powered relief.
- Full Spectrum CBD in every bottle: Made with Premium US-grown Hemp CBD.
- Doctor-formulated and 3rd-party tested: Clinically proven ingredients and made to the highest standard.
- 100% risk-free: Money-back guarantee yo!
About FOCL, a GoGenics Wellness Brand
FOCL is a GoGenics brand dedicated to leveraging the power of CBD for wellness and healthy living.
Headquartered in Los Angeles, CA, with a 120-acre hemp farm in New Mexico, the company offers FOCL Day and FOCL Night CBD Wellness Stacks and FOCL Premium CBD Drops that can be purchased online at www.focl.com. Follow FOCL on IG at https://www.instagram.com/foclcbd/
HerbCEO Summary
CBD is a tricky business. What is a very promising and exciting hemp plant derivative has been turned into a over-marketed hype product that has unfortunately been co-opted by less than trustworthy businessmen.
For this reason, identifying USA-made, third-party-tested, QUALITY CBD brands is more important than ever as many of these CBD products popular today are the kind that are ingested and therefore knowing what you’re putting in your body should be top priority for anyone looking into CBD related therapies.
FOCL is one of the few brands that upholds the quality and ethical guidelines we like to see in a brand that places a quality product at the forefront of their business model (over cost, efficiency or marketing hype).
If you want to do some comparison shopping, another brand that manufactures locally, is dedicated to sustainable and ethical farming organically, and also utilizes independent 3rd party testing for all of their products is Colorado’s Endoca CBD.
If you are looking to see if CBD therapy is right for you but have been overly inundated with fly-by-night brands, then look no further, FOCL is the trustworthy, reputable, safe, CBD provider you’ve been looking for.
